The Beginner’s Guide To Retail Shopfitting Displays

The Beginners-Guide-Retail-Shopfitting-Display

Vital to the success of any brand and as the key ingredient for intelligent product placement, today’s retail environment involves so much more than strategy, it also involves psychology. As one of South Africa’s leading authority on retails shopfitting and display, we’ve highlighted some important questions to ensure that your shop fittings work for you and not against you.

#1 What is retail shopfitting?

Shopfitting is the process of assessing, designing, configuring, building, and installing modern fully flexible retail displays as well as full-colour interchangeable lightweight prints, LCD screens, modern lighting, digital tablet enclosures, and quality hanging solutions and shelves, from the conception right through to the completion. No ‘one-size-fits-all’ shopfitting systems, every retail space is different and should, therefore, be designed in such a way that reflects the brand, draws the shopper in, and compliments the mall.

#2 What is the importance of shopfitting a shop?

In the age of competitive environments, saturated markets, shrinking profits, and the emergence of disruptive technology, the retail game has become a lot more challenging. Combine the above with today’s fickle shoppers and you’ve got a lot of persuading to do. Believe it or not, today’s shoppers dictate the retail market, which means that you have to give them exactly what they want, and what they want is to be bewildered by experiences and not just things. Just as books are judged by their covers, so are retail stores, which is exactly why shopfitting a shop with the right shopfitting design is so important.

Related post: Retailer’s Guide To Mall Kiosks Business In South Africa

#3 Should I spend extra on shop fittings if it makes the shop look better?

Shopfitting design is so much more than making your store attractive. In fact, according to BigCommerce retail design statistics, 51% of shoppers prefer to shop online, compared to 48% in 2015 and 47% in 2014, which means you have a lot of persuading to do through your shopfitting. Serving to astound shoppers, your shopfitting should be more like storytelling than just selling. As the greatest experiential sales tool you’ll ever have, your shopfitting design has the potential to turn shoppers into brand advocates, so spend where spending is required.

#4 Does a better-looking shop mean better sales?

Absolutely. Essential to the success of any retailer, a better-looking shop has a knock-on effect. The tangible, positive results are proven. As potential shoppers march past a multitude of retailers, the shop that offers the most experiential, poetic, and intelligent quality retail shopfitting design is what is going to turn their heads and rein them in.

#5 How often should I update my shopfitting?

Is your shop not attracting the people you are aiming for? Has your store lost its appeal? Do your retail shopfitting still suit your products? The world of shopfitting is an ever-evolving one, and just like the Paris fashion catwalk, shop fittings change like the weather. If your store does not move with the latest retail display trends then you will easily be outsmarted by your competitors. Some retail shop-fits are seasonal, transitional or suit a particular target market for a certain amount of time. Should your shop be unidentifiable – whether 6 months or 5 years – then it’s time for a re-fit.

#6 How much money can I spend when upgrading my shop fittings?

Taking into consideration the exorbitant high rentals as well as the capital required to rent and a brick-and-mortar store in a mall and then still shop-fit the retail space; mall kiosks are 80% cheaper to design, manufacture and change seasonally and transitionally. A unique, sophisticated and intelligent marketing genius, spending money on creating an amazing brand box and theatre over a brick-and-mortar museum should cost you anywhere between R60, 000 to R300, 000 to purchase, depending on the size and finishes chosen. Kiosk shop fittings also come with payment plans as well as rentals, so be wise to choose the right retail shopfitting supplier who can offer you the above.

#7 How to change my shopfitting for seasonal promotions with low cost?

In order to be successful, you need to impress your target market… your competitors certainly will. Employees wear uniforms, so why should your kiosk not be dressed to impress as well, especially when you want to exploit seasonal promotions. Remember that theatre shows off exuberant and avant-garde displays created to wow passers-by. If you’re short of cost-effective ideas, you could add drama with an LED fabric lightbox or a display plinth, or you could fashion your display with a tension fabric display system. Whatever you choose, these ideas offer spectacular results at a low cost.

#8 How to find a professional retail shopfitting supplier in South Africa?

Being an entrepreneur is one of the most rewarding yet challenging things you can do in your lifetime. It offers the opportunity for incredible achievements, but also great failure. Fortunately, Scan Retail exists. As an award-winning professional retail shopfitting and displays supplier – if you’re interested in finding out how our retail shopfitting can benefit your business, then download our portfolio and contact us today.

#9 What are the mall requirements when I am upgrading my shop fittings?

If you want to stay within mall prerequisites then you need to develop a blueprint of your shopfitting design. Your plan will also be used to align the various elements of your brand to create a consistent and articulate shopfitting system of sustainable customer satisfaction and profitability. Fortunately, the team at Scan Retail can help you do this. We can assist you in both, starting up and upgrading your retail shopfitting to suit your products and mall needs.

#10 How do I brief the shopfitting design with the supplier?

That’s easy – here’s what to do. Firstly, let them know your budget, purpose of the display, type of merchandise you want to display, target market, and the experience you are looking to give your target audience. Secondly, where will the display be located and what size display are you looking for. Last but not least, they will need to know the kind of impression you want to convey (fanciful, stylish, streamlined, etc.), as well as the signage, fixtures and tools that are required.

If you or your company is new to the world of Retail Displays, partner with Scan Retail.

As experts in our field, we design, engineer and manufacture retail display products to showcase your products in any setting. Our team understand the pressures faced during a display set-up or retail fit-out. Never failing to deliver on brief, on time and on a set budget, our retail design experts will help you identify your unique needs and challenges and create the precise display for your merchandise.