Selling from a Kiosk

Selling from a KioskWhat Can You Sell in a Mall Kiosk?

A kiosk provides for a cost-effective way to enter the retail market. If you don’t have enough products to fill an entire retail outlet, but you are eager to enter the world of mall shopping experiences, then setting up a stylish kiosk is a good start.

In the past, kiosks were mostly used for low-end products. Today, many retailers make handsome incomes from their smaller storefronts. These kiosks are fitted with glass, stylish display panels, and proper LED light systems. Many upmarket products and services are now offered from the small storefronts in malls.

The main appeal of the kiosk storefront is the relative ease of its setup. However, low maintenance, easy accessibility, and the lockup-and-go aspect are more reasons for the popularity of the pop-up type storefront. If you plan on setting up such a storefront, consider some of the highly successful products or services that work well in kiosk setups.

Fast Food Is Always Popular

Do you have a health drink or perhaps a sorbet that you want to sell? The kiosk is perfect for it. Perhaps you want to sell gourmet hotdogs or rolled ice cream. Instead of renting a more expensive and larger retail store, maximize the high-visibility potential of a kiosk. Gourmet doughnuts, coffee, speciality foods, and popcorn are popular choices. Choose a high-traffic area and make your kiosk stand out with our expertise.

Jewellery and Accessories

Maybe you have handmade jewellery, but not enough to fill an entire retail store or perhaps you want to sell perfumes or small accessories. What better space to use than the kiosk in the busy hallway of a popular mall? Cheaper products, such as funky accessories, are popular with the younger crowds, whilst gold jewellery works well in the malls catering to the mature and affluent female shoppers.

Unique Items Attract Attention

Do you have an innovative product, such as a virtual gamepad or perhaps another type of gadget that you want to show off? Do you need to demonstrate how the item works? What better way to create a personal contact space than a kiosk set in a high-traffic part of the mall? The kiosk is also the perfect option if you just want to test the market before you open a larger gift store.

Everyone Loves Electronics

Male shoppers, especially the younger folk, love their electronic gadgets. However, the gaming community also includes quite a few female shoppers. A kiosk provides enough space to display the electronics behind the counter, thereby reducing the risk of theft.

Discover of a kiosk. View our range of products and get in touch to discuss how we can help you create a stunning and effective kiosk.

Shopfitting Mistakes

Shopfitting Mistakes

Avoid These Shopfitting Mistakes That Can Ruin Your Business

Shopfitting is a necessary step when you open a retail store or restaurant. However, it is not a once-off process. Many owners of shopping centres require their tenants to renovate or completely revamp their stores every five years. Shopfitting is what helps to keep spaces relevant, trendy, and attractive.

However, business owners that undertake their own shopfitting projects often only focus on the product presentation and revamping of shelves. Not knowing that they have missed details during the outfitting of their stores, they later cannot understand why the sales numbers drop over time.

Of course, there can be any number of reasons for a drop in sales or not realising the true potential of a business, but some shopfitting mistakes can also contribute to lower earnings. We look at some of the common shopfitting mistakes that can be avoided when business owners make use of retail shopfitting and display experts.

Poor Lighting Practices

Simply installing the same lights throughout the store without consideration for the need to highlight specific displays and shelves leads to a dull interior. The style, placement, energy efficiency, height, colour, and brightness of your lights all play roles in creating the right ambience for the particular type of business.

Focusing More on Employee Convenience Than Customer Satisfaction

It is imperative that the store’s layout and shopfitting be done to improve the customer experience. The customer must feel welcome in the store. The overstuffing of shelves makes it difficult for customers to get to products. Clothing should be so high up on the shelves that the customers must call in shop-floor assistants to get to the products. Every component in the store must be selected and placed with customer convenience, tastes, and needs in mind.

Lack of Proper Signage

Signage used correctly can entice customers to buy. The signage should be direct and practical. Correctly chosen and placed signage can be as effective in directing customers to products as a salesperson. It thus makes sense to carefully select the signage for the various sections in the store.

Mediocre Displays

Inadequate shelving, countertops, and display equipment make it rather difficult to encourage sales. Dull displays are representative of businesses that don’t care about their customers. Shopping is a sensory experience. Customers see, smell, feel, touch, and hear. It is imperative that every display in the store be stunning and a sensory journey. To this end, it is extremely important to have the right shopfitting, as this provides the foundation for the entire look and feel of a store.

Avoid the above and many other shopfitting mistakes by making use of our services and products. Your store’s layout, displays, and overall ambience should be relevant to your target audience. We know how to transform any space into a world of amazement. Contact us today for more guidance.

Retail Display Basics

Retail Shop Display

Back to the Basics When It Comes to Effective Retail Window Displays

First things first – even with innovative and attention-grabbing retail display solutions in store, unless the customer enters your shop, all your efforts are in vain. The storefront window is the first stop for the customer. If you want the passing customer to enter, you need a display in the window that has stopping power. You can either draw in customers with your retail display or chase them away.

Window dressing is just that – creating an impression. But, for what it is worth, people are taught not to judge on face value. However, when it comes to the retail display aspect you work with visual elements. The customer first sees and then touches. To hit the mark and drive interest, you need retail displays that work for the target audience and set your storefront apart from others in the same shopping centre.

Window retail displays can be seen as 3D advertising boards which draw attention to the image you want to portray, whether it is hip, modern, retro, trendy, sexy, elegant, masculine, feminine, or anything else. Make sure that you know what you want the customer to feel and experience when looking at your window display.

 Here are a few tips to get you back to the basics:

  • Avoid overdoing it – Too much gives the impression of cheap and disorganised. The eye finds it difficult to focus if the window display is cluttered. Help the customer to focus with cleverly placed selected items.
  • Don’t focus on the ad and forget about the merchandise – Avoid getting so caught up in your creative display that the focus shifts from the merchandise to the display. You want the products to shine!
  • Use lighting to accentuate – So much technology is available. Use it to effectively highlight products within the larger retail display.
  • Varying heights are more effective than a mono display – People often miss words when they read because their minds already skip to the next parts simply because words are placed next to each other. Don’t make that mistake with a retail display. Vary the heights and the customer’s mind will take in more because the display is inviting.
  • Keep in line with the theme – The display should support the particular theme, whether it is Christmas, Valentine’s Day, or New Year’s fun.
  • Backdrops create interest – Improve the dramatic effect of the display with a relevant backdrop.
  • Stock up on the merchandise in the retail display – What a waste of valuable space if you don’t have the products that you display in your store’s window!

The above are just the basics of retail display. Let us help you transform your store windows into attention-grabbing selling points that encourage customers to enter and buy.

Making Corporate Branding Work

Three Ways to Make Corporate Branding Work through Effective Store Displays

Do you hear the term corporate branding and your eyes become heavy with boredom? What does retail branding have in common with corporate branding? Perhaps more than meets the eye. In a world filled with digital technology, the shopper can now find their products of choice online just as easily as finding them in store. So, how does your brand still stay competitive?

Embrace the technology that is now available and combine such with the physical world where touching, smelling, hearing, seeing, and experiencing still form a large part of the equation when it comes to decision making. You might not be able to get as much exposure when working with a display stand or physical store as with digital marketing, but your corporate or retail branding can hit the home run if done right.

Making Corporate Branding Work

Displays, space planning, customer experience, and consistency in brand experience are all important factors when working with a physical storefront.

  1. Use Space Wisely

Every square metre in your store costs money. Of course, you might be tempted to pack as many products into the available space as possible, but it doesn’t do all that much for creating a superb brand experience. This is especially true if the store has a high foot count. Instead, plan the space to ensure the strategic placement of racks, displays, and digital kiosks, in order to create an appealing feel that encourages browsing and emphasises the brand. Maximise on the visual aspect of displays, rather than just clutter your space.

 

  1. Create a Memorable Experience

Every customer that ventures into your store, whether it is a speciality store or a large national retail brand store, has certain feelings about the space and the displays. Start thinking as the customer does. You want to know what the customer wants and needs. Thus – become the customer for a day or two and use what you have learned to create effective visual displays. The customer entering a high-end retail outlet expects a feeling of opulence, so this is where it is important to bridge the gap between mediocre corporate branding and out-of-this-world visual appeal.

  1. Brand with High-Impact Visual Displays

You work hard on your corporate identity. This is because your customers develop loyalty based on trust and what they associate your brand with. As such, don’t skimp on the quality and creativity of your visual merchandising. Wow the customer instead of boring them. Use various types of displays as available from us to make the impression that lasts. We offer you everything you need, including retail display Showbox solutions, LED fabric light boxes, display pints, quick pod and meeting pods, fabric pop-up systems, and more.

Best of all – our team can take your corporate branding in the physical world of retail to a completely new level while you focus on the business at hand.

The Beginner’s Guide To Retail Shopfitting Displays

The Beginners-Guide-Retail-Shopfitting-Display

Vital to the success of any brand and as the key ingredient for intelligent product placement, today’s retail environment involves so much more than strategy, it also involves psychology. As one of South Africa’s leading authority on retails shopfitting and display, we’ve highlighted some important questions to ensure that your shop fittings work for you and not against you.

 

#1 What is retail shopfitting?

 

Shopfitting is the process of assessing, designing, configuring, building, and installing modern fully flexible retail displays as well as full-colour interchangeable lightweight prints, LCD screens, modern lighting, digital tablet enclosures, and quality hanging solutions and shelves, from the conception right through to the completion. No ‘one-size-fits-all’ shopfitting systems, every retail space is different and should, therefore, be designed in such a way that reflects the brand, draws the shopper in, and compliments the mall.

 

#2 What is the importance of shopfitting a shop?

 

In the age of competitive environments, saturated markets, shrinking profits, and the emergence of disruptive technology, the retail game has become a lot more challenging. Combine the above with today’s fickle shoppers and you’ve got a lot of persuading to do. Believe it or not, today’s shoppers dictate the retail market, which means that you have to give them exactly what they want, and what they want is to be bewildered by experiences and not just things. Just as books are judged by their covers, so are retail stores, which is exactly why shopfitting a shop with the right shopfitting design is so important.

 

Related post: Retailer’s Guide To Mall Kiosks Business In South Africa

 

#3 Should I spend extra on shop fittings if it makes the shop look better?

 

Shopfitting design is so much more than making your store attractive. In fact, according to BigCommerce retail design statistics, 51% of shoppers prefer to shop online, compared to 48% in 2015 and 47% in 2014, which means you have a lot of persuading to do through your shopfitting. Serving to astound shoppers, your shopfitting should be more like storytelling than just selling. As the greatest experiential sales tool you’ll ever have, your shopfitting design has the potential to turn shoppers into brand advocates, so spend where spending is required.

 

#4 Does a better-looking shop mean better sales?

 

Absolutely. Essential to the success of any retailer, a better-looking shop has a knock-on effect. The tangible, positive results are proven. As potential shoppers march past a multitude of retailers, the shop that offers the most experiential, poetic, and intelligent quality retail shopfitting design is what is going to turn their heads and rein them in.

 

#5 How often should I update my shopfitting?

 

Is your shop not attracting the people you are aiming for? Has your store lost its appeal? Do your retail shopfitting still suit your products? The world of shopfitting is an ever-evolving one, and just like the Paris fashion catwalk, shop fittings change like the weather. If your store does not move with the latest retail display trends then you will easily be outsmarted by your competitors. Some retail shop-fits are seasonal, transitional or suit a particular target market for a certain amount of time. Should your shop be unidentifiable – whether 6 months or 5 years – then it’s time for a re-fit.

 

#6 How much money can I spend when upgrading my shop fittings?

 

Taking into consideration the exorbitant high rentals as well as the capital required to rent and a brick-and-mortar store in a mall and then still shop-fit the retail space; mall kiosks are 80% cheaper to design, manufacture and change seasonally and transitionally. A unique, sophisticated and intelligent marketing genius, spending money on creating an amazing brand box and theatre over a brick-and-mortar museum should cost you anywhere between R60, 000 to R300, 000 to purchase, depending on the size and finishes chosen. Kiosk shop fittings also come with payment plans as well as rentals, so be wise to choose the right retail shopfitting supplier who can offer you the above.

 

#7 How to change my shopfitting for seasonal promotions with low cost?

 

In order to be successful, you need to impress your target market… your competitors certainly will. Employees wear uniforms, so why should your kiosk not be dressed to impress as well, especially when you want to exploit seasonal promotions. Remember that theatre shows off exuberant and avant-garde displays created to wow passers-by. If you’re short of cost-effective ideas, you could add drama with an LED fabric lightbox or a display plinth, or you could fashion your display with a tension fabric display system. Whatever you choose, these ideas offer spectacular results at a low cost.

 

#8 How to find a professional retail shopfitting supplier in South Africa?

 

Being an entrepreneur is one of the most rewarding yet challenging things you can do in your lifetime. It offers the opportunity for incredible achievements, but also great failure. Fortunately, Scan Retail exists. As an award-winning professional retail shopfitting and displays supplier – if you’re interested in finding out how our retail shopfitting can benefit your business, then download our portfolio and contact us today.

 

#9 What are the mall requirements when I am upgrading my shop fittings?

 

If you want to stay within mall prerequisites then you need to develop a blueprint of your shopfitting design. Your plan will also be used to align the various elements of your brand to create a consistent and articulate shopfitting system of sustainable customer satisfaction and profitability. Fortunately, the team at Scan Retail can help you do this. We can assist you in both, starting up and upgrading your retail shopfitting to suit your products and mall needs.

 

#10 How do I brief the shopfitting design with the supplier?

 

That’s easy – here’s what to do. Firstly, let them know your budget, purpose of the display, type of merchandise you want to display, target market, and the experience you are looking to give your target audience. Secondly, where will the display be located and what size display are you looking for. Last but not least, they will need to know the kind of impression you want to convey (fanciful, stylish, streamlined, etc.), as well as the signage, fixtures and tools that are required.

 

If you or your company is new to the world of Retail Displays, partner with Scan Retail.

As experts in our field, we design, engineer and manufacture retail display products to showcase your products in any setting. Our team understand the pressures faced during a display set-up or retail fit-out. Never failing to deliver on brief, on time and on a set budget, our retail design experts will help you identify your unique needs and challenges and create the precise display for your merchandise.

How to launch your retail business from a mall kiosk

retail-kiosk-solutions-scan-retailCongratulations! You’ve decided to take your first step into the world of retail with a mall kiosk – a low-cost alternative to opening a brick and mortar store, which also gives you the benefit of flexible lease agreements and the opportunity to test a product or location.

To get the most out of your mall kiosk (also referred to as a retail or shopping kiosk), and maximise these benefits, you need to be smart about how you proceed… So let’s get started…

Where to begin?

Presumably, you already have a product or service you wish to sell, as well as a business plan on how you are going to do it. After all, the more research and planning you do, the better your chances of making a success of your business.

The good news is that retail kiosks are suitable for most types of services and merchandise, says Melfred Malander, an Account Executive (AE) at the Johannesburg branch of Scan Retail. “Perfume, cell phone covers, toys, beauty products and small electronics do well in retail kiosks,” he says. You can also sell food and beverages (think a coffee, smoothie or a cake shop) or services can (such as an express nail bar). Get inspired by our mall kiosk business ideas

Location, location, location…

Mall-Kiosk-Design-and-locationNext, you need to decide on your location. Drawing on your business plan and research, you should know the profile of the customers you want to sell to. This will help you figure out where to place your shopping kiosk.

Melfred points out that retail kiosks are not limited to mall properties, but can also work well in train stations, airports, sports venues or at exhibitions. You need to identify where most of your customers will be when deciding where to go. For example, coffee could work well in a train station with many commuters who need their early morning caffeine-fix, while high-end jewellery could be more suited to an upmarket mall which attracts a high LSM of shoppers. Don’t forget to research which existing retailers are at your preferred location. You probably don’t want to be selling toys next to three existing and established toy stores.

Equally, consider the exact location where you want to be, within your preferred location. You want a high foot-traffic area that is highly visible to as many customers as possible, and not somewhere that is tucked away and hard to find.

How to approach it

There are a number of ways to get the retail kiosk location you want. Some retail environments have existing kiosks you can apply to lease. Alternatively, you could approach the property manager at the mall (or other venues) to discuss bringing in your own kiosk, or ask our friendly team at Scan Retail to help you find your ideal placement.

Chantel de Lange, a Scan Retail Johannesburg AE, says, “We provide our retail kiosks to malls who then hire them out, but are also able to assist retailers with placement in the malls of some property developers that we have an existing relationship with.”

Next decision… what type of kiosk?

goodbye-malaria-mall-kiosk

Once you have secured your space at your desired location, it is time for the most exciting part – to choose your retail kiosk. You have a few options here. You can either select an existing design from Scan Retail’s catalogue (a hassle-free option that gives you great results, quickly and easily), or have one of our designers create your own unique design for you (a more involved process, but which ensures you get exactly what you want, having the ability to custom-design every aspect of your retail unit).

Melfred adds that the whole process, from design and manufacture to installation, can be as quick as five weeks. Of course, this hinges greatly on the decision-making process, and you shouldn’t want to rush this.

The design of your kiosk

Whether you decide to go for an off-the-shelf design or a custom-designed kiosk, our team will need a lot of information from you to ensure we give you the best solution for your needs. Jason Simpson, a Retail Designer from the Scan Retail Cape Town office, recommends you have a good idea of the following in order to do this:

  • Location: The designer needs to know which malls (or other environments) you are going into, so they can confirm what design restrictions they need to take into account. They will also need to know your exact location within the venue. This helps them with practical considerations, such as the directional flow of foot traffic, and the availability and location of plug points.
  • Size: The square meterage you have been allocated.
  • Use: What products or services you will be selling, and how many staff will be operating within the space. These factors have a big impact on your needs within the space, and therefore the requirements of the kiosk.
  • Corporate Identity (CI): Most businesses have a CI document which provides important brand information like how the logo can be used, what font types and Pantone colours can be used, etc. If you do not have one, now is a good time to make these important decisions. Additionally, if you have any suitable graphics you would like used, these should also be submitted.
  • Budget: Last but not least, the designer needs to know your budget so that they can make the best choices to effectively fulfil your brief and stay within your budget.

Keep this in mind

While deciding on what type of shopping kiosk you want, you need to be aware of any restrictions that a property has in place which could impact you. For example, Kerry Van Deventer, a Retail Designer at Scan Retail Johannesburg’s office, says, “Most malls have a height restriction of 1.5m, so as not to block the signage and view of the stores around it.”

Other restrictions can be quite specific to a location. Charlton Liebenberg, an AE at Scan Retail Cape Town, highlights this when he points out; “Some malls want a certain look and feel to their kiosks. Tyger Valley Centre is a good point in case – they want a floor on all of their kiosks.”

Once you have advised the Scan Retail team on which location you are looking at, they will be able to advise you on any restrictions that may apply.

Design tips

Kerry shares her top design tips for a retail kiosk:

  • Good lighting: I always recommend good lighting on the display. This can have a huge influence on how good your product looks, so is easily one of the most important things about your retail kiosk.
  • High-quality graphics: Good images are also an easy way to elevate the look and feel of your brand, and give a better impression of the quality of your products or services.
  • Invest in good finishes: Retail kiosks take a lot of strain in shopping centres, because of the high volumes of traffic passing by. Therefore I always recommend you opt for high-quality material finishes. Naturally, your budget will play a role in this choice, but keep in mind that good finishes mean you won’t need to worry about touch-ups and fixes for a long time.

What’s included with every mall kiosk

Every one of Scan Retail’s shopping kiosks come standard with a number of features, adds Melfred. These include:

  • LED lighting: This is a big perk, as LEDs have a low energy requirement and will save you money on your monthly running costs.
  • Distribution Board (DB): Each till the point is equipped with a DB.
  • Toughened glass: the Only 12mm toughened glass is used in the display cases, for improved security.
  • Modular design: This ensures that you can easily and cost-effectively add-on units as your sales grow and you need more space.

Budgeting for your kiosk

You are probably wondering what you can expect to pay in order to purchase your own mall kiosk. This question is about as easy to answer as “How long is a piece of string?” But, very roughly speaking, a retail kiosk can cost anything from R45 000 to R300 000 depending on its size, finishes and how many added features it has.

To help ease this financial pressure, Scan Retail offers payment plans. These require a 60% deposit to secure your purchase, followed by monthly payments which are calculated based on your profile.

Budgeting for your other costs

Of course, you also need to take into account the other costs of your new business, one of the biggest of which will be your rental fees. We strongly recommend you also read our previous blog on Retailer’s Guide to Mall Kiosks Business in South Africa for more advice on how to successfully launch your retail business using a shopping kiosk. It includes a number of other important considerations you need to keep in mind when setting up your new retail business.

And remember – you can always contact us if you have any questions or need more information. We’re always happy to help!

Top 10 Checklist for Your Mall Activation Displays

scan-retail-mall-activationsYour retail display represents your brand, so it needs to pop. Yet here’s the thing:  Many mall marketers struggle when it comes to the creation process. Creating a mall activation displays that ticks all the right boxes and fits your budget can feel like a daunting challenge. While many retailers and experiential marketers know what they want, they have a hard time defining it clearly.

An unrivaled marketing tactic, in-store promotion displays can be your greatest salesman when it comes to influencing the shopper’s journey, boosting brand loyalty and driving sales. It has to be original, it has to be engaging, and it has to be done within budget and on time. So how do you keep the wheels turning so that you achieve your marketing goals?

 

Use our 10 points mall activation displays checklist to make sure you have all your bases covered.

 

  1. What are the primary objectives of your mall activation project?

 

Savvy retail marketers are well aware of the benefits of a in-store promotions displays when it comes to boosting brand awareness and maximising sales. While goods can be displayed to highlight their features and benefits, the purpose of such visual merchandising is to attract, engage and motivate.

 

  • What is your budget?
  • How will the retail display benefit you as the retailer?
  • What is the purpose of the display?
  • What type of merchandise do you want to promote?
  • Do you have a theme in mind?

 

  1. Who is your target demographic?

 

Knowing what your customers are interested in, what your customers believe in, and why your customers behave the way they do is the key to designing a retail environment that provides a brand experience, communicates your values, and efficiently guides customers through your space – influencing buying behavior.

 

  • What are the expectations of your market?
  • What’s the demographic of your target market?
  • What’s important to your target market?
  • Do they face any problems? If so, how can your product help them?

 

  1. Determine your message to your target audience

 

Appearances matter a lot in the world of retail, and the look and feel of your products and the way they’re displayed can directly affect the purchase decisions consumers make. Most marketing messages wash over us, make yours stick, and make it memorable.

 

  • What kind of experience are you looking to give your target audience?
  • What do you want the customer to do?
  • What kind of impression (fanciful, stylish, streamlined, etc.) do you want to convey?
  • Speak their language

 

  1. Evaluate mall space

 

To maximise footfall and visibility and to draw customers towards your mall activation, the displays must be carefully located.

 

  • Where will the mall displays be located?
  • What environmental factors will affect the display?
  • What amount of traffic will the activation receive?
  • What signage, fixtures and tools are required?

 

  1. How many retail displays will be deployed?

 

You need to determine how many mall activation stands will be deployed and where these displays will be deployed?

 

  • Will the roll-out be national or are you launching a product to gage the audiences’ response?
  • Depending on your budget allowance you may go ahead with the full order or split this order to save on costs?

 

  1. Get the Size Right

 

When it comes to mall activation displays set-up, there isn’t a one-size-fits-all solution. You have to make sure it will fit your mall space. While parameters differ for floor-standing vs. counter units, your choice will be highly dependent on both budget and floor space. It is worth mentioning that whereas a smaller display units will require less space, a large display stands can mean a higher rental.

 

What is your budget and floor space rental?

How many products do you intend on displaying?

 

  1. How long will the mall activation display takes place?

 

One of the biggest questions that every experiential marketer needs to answer is whether the activation will be a short term or long term? If it is a short-term activation then one could opt for more cost-effective materials for each retail display unit. However, if the promotion will be long term then careful consideration needs to be kept in mind for:

 

  • The type of materials to be used?
  • Are spare parts easily accessible?
  • What is the expected unit’s product life duration?

 

  1. Evaluate merchandise to be displayed

 

Mall activation displays are designed principally to sell a product, so think very carefully which merchandise you will highlight and why. Base your decision on:

 

  • Price promotions
  • Seasonality
  • Trends

 

  1. What are the packing and shipping requirements?

 

Packaging and shipment has a significant impact on the efficiency and effectiveness of your retail project. At Scan Retail, we have control over every aspect of production to delivery and ensure your products are presented just the way you want it on delivery.

 

  • How long is delivery?
  • Is delivery free or what costs can you anticipate?

 

  1. What are the installation and support requirements of the display unit?

 

At Scan Retail, installation could be few hours or two days depending on the size of the retail unit.

Creating superb-looking mall activation displays that never lose sight of their true business purpose – to influence the shopper’s journey and drive sales – our service doesn’t end with the installation of your new display stand. At Scan Retail, we give our customers peace of mind that comes from having a local supplier who will stand behind their products, and provide an ongoing service.

 

Mall Activation Displays Limited Only By Your Imagination

 

You do not need a wealth of knowledge, experience or millions of rands to create a compelling in-store promotions experience.  All you need is passion, advice, determination and a can-do attitude and you’ll be able to make your brand a success. To make an impact in a retail environment, stay on top of your business with our retail display solutions.

 

“If you can dream it, you can do it.” —Walt Disney

 

If you or your company is new to the world of mall activation displays, partner with Scan Retail.

As experts in our field, we design, engineer and manufacture retail displays to showcase your products in any setting. The team at Scan Retail understand the pressures faced during a display set-up or retail fit-out. Never failing to deliver on brief, on time and on a budget, our retail design experts will help you identify your unique needs and challenges and create the precise solution for your merchandise.

 

Whether you need an entirely new store concept, a store remodel or an engaging mall activation displays, we will be able to assist:

 

  • Project management from design to build, with accuracy and on time
  • Value creation, improving your costs and improving your function
  • State-of-the-art displays using innovative techniques and excellent quality materials
  • Installation with quality control of every detail

 

Attract, engage, and motivate with a mall activation displays from Scan Retail – we would love to hear from you.

Retailer’s Guide To Mall Kiosks Business In South Africa

kiosk-manufacturers-in-johannesburg-scanretail-1030x687Always wanted to own your own mall kiosks business but weren’t sure if you could afford it? Now You Can. Retail kiosks are a brilliant way to get started. With low costs and flexible mall lease terms, kiosks can turn your dream into a reality. Although retail is going through some big changes, at Scan Retail, we believe that when disruption happens, not only does it generate pressure but it also generates golden opportunities, and that is where our shopping kiosk hits the ball right out of the park.

Over the years, mall kiosks have continued to quietly and steadily rise – and here is an expert guide to help you understand mall kiosk business in South Africa:

What exactly is a mall kiosk?

An effective prize-winning marketing tool that can be strategically placed just about anywhere, mall kiosks are a shop front display that has grown beyond fashion, food, makeup, books, art, and everything in between. Today, retail display stands vary from style to design to the material used to create them. While some interactive self-service kiosks provide information, tickets, and booking services, there are others that display retail goods. Believe it or not, high priced items sell very well on retail kiosks.

Mall kiosks are designed for high-end shopping malls

A flexible acrylic free-standing mall booth, boast full-colour interchangeable lightweight prints, LCD screens, hanging solutions, shelves, and digital tablet enclosures. Also referred to as a pop-up shop or retail merchandising unit (RMU), kiosks can be found for all stand configurations, and can even be added to or broken up into modular sections to suit the mall space or the tenant needs.

What are uses & advantages of retail kiosks?

The use of kiosks in a retail setting is steadily gaining popularity in the South African market as competing brands are adopting the strategy of using shopping kiosks to increase revenue. For any retail brand looking to expand, or for a small start-up that’s just getting started, mall kiosks help in growth. The perfect way for new and old brands to sell and promote their products or services, retail units come with several advantages.

  • Lowers overhead expenses

Mall kiosks are cost-effective with low overheads, and the best part is that they do not require the commitment of a full lease agreement contract. Retail kiosks are ideal for those who want a short-term lease to see if the location (geography) is right for their products. Spending a few thousand on a test like this can save you hundreds of thousands when compared to opening up an actual shop. If you don’t have the budget for a full-scale retail store but would like the benefits of selling in a high traffic area with low-cost rental and lease term flexibility, then a mall kiosk is for you.

  • Maximises visibility and doubles sales

A marketing opportunity that comes with many benefits, mall kiosks are considered the greatest salesman you will ever have. Providing many valuable uses and advantages to brands looking to enhance their retail revenue, not only is your retail display just as important as your merchandise, but it also has the power to maximise your visibility and double your sales.

  • Tests new products or concepts

A ‘here today, gone tomorrow’ temporary to permanent marketing genius, mall kiosks are not only ideal for promoting seasonal products, but they afford retailers the opportunity to stay current with their buyers, stay on top of trends, and interact with shoppers. But it doesn’t end there – shopping kiosks are perfect for testing the potential of new products or concepts in the market.

  • Enhances customer buying experience through personal interaction

It’s no secret that the future of experiential branding is just getting started. Retail is no longer just about selling. Today’s consumers are bored to death of the same old marketing campaigns that offer nothing but high price tags.

Today’s consumers want more…

Today’s consumers demand a more convenient, seamless and enhanced shopping experience, and if you want to catch their attention then you need to give your consumers what they want – and that is experiential interaction.

Using various strategies, such as product sampling and experiential marketing, a mall kiosk has the power to create a unique, memorable, and photogenic experience that will not easily be forgotten.

  • Encourages the spontaneous purchase of merchandise

When it comes to shopping kiosks, impulse buying is the name of the game. Most of your sales are from people who pass by your kiosk, which is why it’s so important to have your kiosk positioned in the perfect location that is right for your products. Retail location captures more shoppers, and therefore, more impulse sales.

How much money can you make with a mall kiosk?

Just like every business, your main objective is to maximise brand visibility and bring in sales, and one sure-fire way of doing this is through the use of a pop-up shop. Imagine throwing yourself into a 10-year lease with an astronomical rental? Well, this is exactly what many retailers have had to do over the past few decades. But that’s all changed now, because pop up shops have shaken up the retail world, and it’s just getting started.

 

A unique, sophisticated and intelligent marketing genius, a pop-up shop has a much cheaper start-up cost than a brick-and-mortar store. In fact, according to StoreFront, a retail kiosk is 80% cheaper than opening a traditional brick and mortar store. Sleek, interactive, versatile and super flexible, retail kiosks have enabled hundreds of start-ups to get off the ground.

 

Placed in the right environment with the right high-foot traffic, you’re not only guaranteed to get noticed, but you’re also guaranteed to triple sales. Now, who would want to sign a long balance-breaking lease when something short-term can generate so much buzz and revenue, especially in this economy?

A step by step guide on how to get a mall kiosk space in a mall

When it comes to scouting a possible location for your retail kiosk, there are a few things you’ll want to keep in mind – the kiosk design, the rental of the space, and the foot traffic. Bear in mind that finding temporary commercial real-estate used to be a lot more difficult, but with more mall owners and real estate agents appreciating the value that retail kiosks bring to their location, there are increasingly more and more options ‘popping-up’ all the time.

Generally, you have three options:

  1. You can either rent a basic standard mall kiosk that allows you to set up shop;
  2. You could contact a high street property owner and lease one of their spaces and kiosks; or,
  3. You could contact Scan Retail, who can assist you with placement, right in the middle of the action in a high foot-traffic mall, as well as offer you the choice of either a standard, off-the-shelf kiosk or a bespoke unique unit.

Should you decide to go with us, here’s how it works:

  • First and foremost, choose a mall and meet with the person responsible for exhibition space leasing or non-GLA leasing
  • If you already have a mall in mind, you will have to determine the criteria and restrictions for that particular mall, such as height and space – which varies from the mall to mall. You will then have to meet with a Scan Retail consultant to discuss your requirements and placement needs.
  • In order for us to assist you with a quality kiosk, you will have to give us a budget. We can either provide you with a standard retail display kiosk that is specifically prototyped and developed for malls, or you can get a precision engineered unique bespoke kiosk designed specifically for your needs. The budget will include conceptualisation, planning, structural layout, design, manufacturing and installation.
  • The design, building and installation of the mall kiosk will be your presentation to the mall, and the mall or estate agents will approve the layout based on whether the mall kiosk meets their criteria.
  • Once the layout is approved, we will quote.
  • A deposit will be payable upon which time manufacture will start
  • A date will be set for installation and your standard or bespoke retail kiosk will be installed on that day
  • Our installation team will draw up a snag list and attend to the snags within seven working days, after which the remainder of the invoice will be payable. In the case of wear and tear, we can also be contracted to do maintenance work on the kiosk.

How much does it cost to rent a kiosk in a mall?

While temporary commercial real-estate used to be a lot more difficult to find, with mall owners appreciating the value that retail kiosks bring to their location, it’s not hard to lease a basic kiosk from mall management. However, the rental cost will greatly depend on the season and the mall traffic volume, which can be extremely high in high-foot-traffic malls. In addition to paying a monthly rent, some malls also charge a percentage of your monthly sales, which is why you need to decide on how much you ‘re willing to spend.

Kiosk cost: how much can you spend?

The thrill of the hunt to find that perfect space is much like finding and securing your dream home, but once you’ve found the perfect space and kiosk for your brand, it’s all worth it. There will obviously be costs when businesses become mall tenants. As the ideal vehicle for grabbing attention and displaying your products, a retail kiosk can cost anything from R60, 000 to R300, 000 to purchase, depending on the size and finishes chosen.

Other costs include the following:

  • A security deposit will need to be negotiated with the mall owner or agency;
  • You will have to invest in shop-fitting and signage costs for the shopping kiosk;
  • Costs to stock (merchandise) the store for trading purposes;
  • Operational system support for point of sale equipment;
  • Recruiting and staffing the store;
  • Your own marketing costs; and
  • Monthly rent and electricity which usually includes security and cleaning.

Retail kiosk: To Rent or Buy?

On the market for a shopping kiosk but wondering whether you should rent or buy? Nowadays, starting any new business is tough, and even more so if you’re a start-up looking to cut costs and save money. Should you fork out thousands each month on a standard kiosk or should you buy one and reap the many benefits that come with a unique bespoke display unit?

Why pay someone else’s bond, when you could be paying your own!

At Scan Retail, we understand that shelling out thousands on a retail display can be tough, which is why we offer affordable financing options. At Scan Retail, our financing options work on a 60% deposit followed by a monthly down payment with calculated interest, which will be determined on a case-by-case basis.

How to maintain a retail kiosk: Insurance, warranties etc

Not only are retail kiosks cheaper to start a business, but they are also cheaper to maintain. Because a kiosk is smaller than a regular brick-and-mortar store, the operational costs of running a kiosk are much smaller than a regular store. Rental of space is cheaper, repair and maintenance are cheaper, and supply cost is cheaper. Should you purchase a retail kiosk, then insurance and warranties will be included. Should you rent a retail kiosk from the mall, you will need to discuss insurances and warranties with them.

Who needs the mall kiosk?

Retail kiosks have introduced a new way to engage shoppers. From retail to healthcare, numerous industries are starting to leverage the many benefits of mall kiosks and retail displays. Primarily, retailers are opting for retail display solutions.

Modern modular kiosks are designed and built for a variety of different services, and with plenty of franchise options out there, as well as short-term lease commitments, there has never been a better time to invest in a retail display stand. As a popular storefront alternative for retailers looking for a temporary or inexpensive location with high-foot traffic, kiosk stands are not only for retailers in malls.

These marketing geniuses are perfect for airport retailers, cart and kiosk retailers in high-end parts of the city, gift store owners, international retailers, mall managers, pop-up retailers, shopping centre executives, exhibitions, start-up entrepreneurs, and speciality leasing managers.

At Scan Retail, our modular retail kiosk is the perfect solution for malls wanting to make the most of empty floor space and for small retailers looking for affordable platforms to sell their products.

So, what’s the future of mall kiosks?

It’s no secret that the retail industry has taken a huge knock over the past decade. In fact, we’ll even go as far as to say that conventional brick-and-mortar is on the decline, driving many brands into a panic. Let’s face it – disruptive technology has had an enormous impact on the in-store retail industry, sending both big and small brands and everything in between into liquidation.

Whether you’re a retailer in a mall, a mall owner, an airport manager, a sporting or music events agency, or a regular at the exhibition and display trade show circuit, then you know just how tough competition can be, especially in today’s economy. Unfortunately, competition is not something that any brand can escape, and in today’s cut-throat world of retail, having a great product or service is also not enough.

With consumers having more available options at their fingertips, today’s consumers approach the buying process more knowledgeable than ever before. Not only are brands struggling to get consumers to enter their floor space and buy their products, but malls are even finding it difficult to win over traffic. Read more about the future of pop up shops in our previous blog

Retail kiosks help keep brick and mortar stores relevant as e-commerce expands

While much of the world has gone online, disruptive technology has had an enormous impact on the in-store retail industry. Today’s consumers are bored to death with the same old lame marketing campaigns that offer nothing but high price tags.

Modern retail has evolved into a whole new playing field, and if you want to thrive and survive in the new age of retail, you need to embrace the future of retail with retail display stands. A hybrid marketing genius that is unique, sophisticated and intelligent, the future of mall kiosks is all about experiential marketing and keeping brick and mortar relevant.

A booming trend that has revolutionised the typical brick and mortar shopping experience, mall kiosks are all about shifting perceptions, and it’s only just getting started.

Start your retail trading journey with Scan Retail

Renowned as a prize-winning marketing genius, if you’re going to invest in a retail kiosk, invest in a unique bespoke unit that will create the right image your brand deserves. As experts in our field, we design, engineer, and manufacture standard and bespoke retail kiosks and displays to showcase your products in any setting.

At Scan Retail, we understand the pressures faced during a display set-up or retail fit-out. Never failing to deliver on brief, on time, and on a budget, our retail design experts will help you identify your unique needs and challenges, and create the precise solution according to your budget and merchandise.

Read mall activation display checklist to make sure you have all your bases covered when purchasing a mall kiosk.

If you or your company are new to the world of retail displays, partner with us to help you create a compelling retail experience.Whatever your brand’s values or business goals – we can help bring them to life.