Top 10 Checklist for Your Mall Activation Displays

scan-retail-mall-activationsYour retail display represents your brand, so it needs to pop. Yet here’s the thing:  Many mall marketers struggle when it comes to the creation process. Creating a mall activation displays that ticks all the right boxes and fits your budget can feel like a daunting challenge. While many retailers and experiential marketers know what they want, they have a hard time defining it clearly.

An unrivaled marketing tactic, in-store promotion displays can be your greatest salesman when it comes to influencing the shopper’s journey, boosting brand loyalty and driving sales. It has to be original, it has to be engaging, and it has to be done within budget and on time. So how do you keep the wheels turning so that you achieve your marketing goals?


Use our 10 points mall activation displays checklist to make sure you have all your bases covered.


  1. What are the primary objectives of your mall activation project?


Savvy retail marketers are well aware of the benefits of a in-store promotions displays when it comes to boosting brand awareness and maximising sales. While goods can be displayed to highlight their features and benefits, the purpose of such visual merchandising is to attract, engage and motivate.


  • What is your budget?
  • How will the retail display benefit you as the retailer?
  • What is the purpose of the display?
  • What type of merchandise do you want to promote?
  • Do you have a theme in mind?


  1. Who is your target demographic?


Knowing what your customers are interested in, what your customers believe in, and why your customers behave the way they do is the key to designing a retail environment that provides a brand experience, communicates your values, and efficiently guides customers through your space – influencing buying behavior.


  • What are the expectations of your market?
  • What’s the demographic of your target market?
  • What’s important to your target market?
  • Do they face any problems? If so, how can your product help them?


  1. Determine your message to your target audience


Appearances matter a lot in the world of retail, and the look and feel of your products and the way they’re displayed can directly affect the purchase decisions consumers make. Most marketing messages wash over us, make yours stick, and make it memorable.


  • What kind of experience are you looking to give your target audience?
  • What do you want the customer to do?
  • What kind of impression (fanciful, stylish, streamlined, etc.) do you want to convey?
  • Speak their language


  1. Evaluate mall space


To maximise footfall and visibility and to draw customers towards your mall activation, the displays must be carefully located.


  • Where will the mall displays be located?
  • What environmental factors will affect the display?
  • What amount of traffic will the activation receive?
  • What signage, fixtures and tools are required?


  1. How many retail displays will be deployed?


You need to determine how many mall activation stands will be deployed and where these displays will be deployed?


  • Will the roll-out be national or are you launching a product to gage the audiences’ response?
  • Depending on your budget allowance you may go ahead with the full order or split this order to save on costs?


  1. Get the Size Right


When it comes to mall activation displays set-up, there isn’t a one-size-fits-all solution. You have to make sure it will fit your mall space. While parameters differ for floor-standing vs. counter units, your choice will be highly dependent on both budget and floor space. It is worth mentioning that whereas a smaller display units will require less space, a large display stands can mean a higher rental.


What is your budget and floor space rental?

How many products do you intend on displaying?


  1. How long will the mall activation display takes place?


One of the biggest questions that every experiential marketer needs to answer is whether the activation will be a short term or long term? If it is a short-term activation then one could opt for more cost-effective materials for each retail display unit. However, if the promotion will be long term then careful consideration needs to be kept in mind for:


  • The type of materials to be used?
  • Are spare parts easily accessible?
  • What is the expected unit’s product life duration?


  1. Evaluate merchandise to be displayed


Mall activation displays are designed principally to sell a product, so think very carefully which merchandise you will highlight and why. Base your decision on:


  • Price promotions
  • Seasonality
  • Trends


  1. What are the packing and shipping requirements?


Packaging and shipment has a significant impact on the efficiency and effectiveness of your retail project. At Scan Retail, we have control over every aspect of production to delivery and ensure your products are presented just the way you want it on delivery.


  • How long is delivery?
  • Is delivery free or what costs can you anticipate?


  1. What are the installation and support requirements of the display unit?


At Scan Retail, installation could be few hours or two days depending on the size of the retail unit.

Creating superb-looking mall activation displays that never lose sight of their true business purpose – to influence the shopper’s journey and drive sales – our service doesn’t end with the installation of your new display stand. At Scan Retail, we give our customers peace of mind that comes from having a local supplier who will stand behind their products, and provide an ongoing service.


Mall Activation Displays Limited Only By Your Imagination


You do not need a wealth of knowledge, experience or millions of rands to create a compelling in-store promotions experience.  All you need is passion, advice, determination and a can-do attitude and you’ll be able to make your brand a success. To make an impact in a retail environment, stay on top of your business with our retail display solutions.


“If you can dream it, you can do it.” —Walt Disney


If you or your company is new to the world of mall activation displays, partner with Scan Retail.

As experts in our field, we design, engineer and manufacture retail displays to showcase your products in any setting. The team at Scan Retail understand the pressures faced during a display set-up or retail fit-out. Never failing to deliver on brief, on time and on a budget, our retail design experts will help you identify your unique needs and challenges and create the precise solution for your merchandise.


Whether you need an entirely new store concept, a store remodel or an engaging mall activation displays, we will be able to assist:


  • Project management from design to build, with accuracy and on time
  • Value creation, improving your costs and improving your function
  • State-of-the-art displays using innovative techniques and excellent quality materials
  • Installation with quality control of every detail


Attract, engage, and motivate with a mall activation displays from Scan Retail – we would love to hear from you.