Entries by Webmaster

Pop-Up Retail Shops: Where Will They be In a Year’s Time?

The golden question on the lips of just about every retailer today: “where are pop-up retail shops going?” Far from going the way of your local Blockbuster, it’s no secret that the retail industry has taken quite a knock over the past decade. Brick-and-mortar is definitely on the decline, driving many retailers into a panic. […]

Is guerrilla marketing worth trying in your retail strategy?

In a volatile economic climate, where up to 80% of small businesses fail each year according to Moneyweb, companies need a lot more than just a fantastic product, service and online presence to compete with bigger brands and stay alive. They need to think outside of the box, and this is where guerrilla marketing hits […]

The EuroShop 2017 in-store marketing trends

Breathtaking and visionary, EuroShop 2017 showcased cutting-edge product developments, innovations and in-store marketing trends in the global retail world, and was once again an inspirational success.  Yes, when the biggest, most important event in the international retail world comes to Düsseldorf, the industry sits up and takes notice, and this year 2 368 exhibitors from […]