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Ideas to enhance your shopfront display for the month of love

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Window Display

Now that your small kiosk business has recovered from the manic Christmas-New-Year’s season, are you ready for the most romantic month of the year? Representing a celebration of love and affection, the month of February offers retailers an opportunity to kick it into high-gear and rocket their sales. But if you don’t have a marketing campaign yet, here are some ideas to enhance your shopfront display… not only on Valentine day but for the whole month of love.

 

#1 Be a Beacon of Love and Light up your Shop with a Lightbox

 Your shopfront display is your brand, and since there are so many marketing rands vying for your customers’ attention, your campaign will need to outshine your competitors. A brilliant way to do this is to light up your shop with a lightbox.  A marketing superstar that can be ceiling mounted, wall mounted, freestanding or positioned to fit your mall kiosk best – whether you’re selling books, clothing, tools, fragrances, chocolates or jewellery – LED Fabric Lightbox is an excellent way to be creative.

 

#2 Put Cupid to Work with a “We Love Our Customers” Promotion

 All businesses love their customers (well, most of them anyway), but for customers to believe you care, your efforts must come out of authenticity. Why not show them how much they mean to you by doing something unique this month? Whether you dress an employee as Cupid, offer an exceptional service like gift wrapping, give your customers a free gift with every purchase or hand out candy or chocolates, your customers will never forget how you went out of your way.

 

#3 Sell Your Brand with a Story

Amidst all the cupid-fuelled chaos, you have to be super creative and authentic to get noticed, and if you want to make your customers fall in love with your brand then sell your brand with a story. Whether it’s Valentine’s Day, Mother’s Day, Easter, Christmas or any other special occasion, many retailers believe cramming their kiosk with loads of items provide choice, but is easy for shoppers to become overwhelmed and leave. Rather keep your shopfront display simply by engaging your customers with a theme that showcases your personal identity. An emotive display that tells a story can generate curiosity appeal to your target market.

 

#4 Don’t Forget Your Employees

While we know that good shopfront displays increase customer traffic and sales dramatically, it’s important to understand that your shopfront display is not always enough. Behind every successful business, you will always find happy employees who love what they do. Happy employees lead to happy customers! Yes, your customers are much more likely to feel ‘loved’ by your business when your employees do, too. you need to show your appreciation to your employees this month of love.

Your brand is everything, and in today’s competitive marketplace, small business owners need to pull out all the stops. A great place to start is with your shopfront display. While these ideas may be Valentine-centric, with a few tweaks, they can be used for just about any special occasion.

If you’re interested in finding out more about shopfront bespoke displays, don’t hesitate to contact us today.

Image Credits: Pinterest

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9 Ways Retail Kiosks Can Boost Revenue and Build Buzz for Your Brand

9-Ways-Retail-Kiosks-Can- Boost- Revenue-and-Build-Buzz- for-Your-Brand

Retail Kiosk

Today, running any retail business is a challenge, and while branding strategies have certainly evolved over the years, two things that haven’t changed are competition and brand awareness. Yes, your brand is your biggest selling point, which is why it needs as much exposure as it can get. Whether you’re a small start-up trying to get your brand out on the streets, a large retailer is introducing new products or a mall trying to attract shoppers and boost revenue – it’s time you embraced the future of retail with retail kiosks.

 

A Unique, Sophisticated, and Intelligent Hybrid Marketing Genius

A hybrid marketing genius that is unique, sophisticated and intelligent, modular retail kiosks have become a booming trend that has revolutionised the typical traditional shopping experience. A shopfront display that has grown beyond fashion products to encompass food, makeup, books, and art – enabling hundreds of small businesses to get off the ground – these modern retail shopping kiosks are a stepping stone trading device.

 

A one-stop shop that blends retail with event marketing, the role of retail kiosks is not new, with brands and retailers utilising them in increasingly innovative ways. A sufficiently flexible, modular option for in-line retail activities that boasts full-colour interchangeable lightweight prints, LCD screens, hanging solutions, shelves, and digital tablet enclosures. These famous marketing superstars can be found for all stand configurations and can even be added to or broken up into sections to suit your mall space or tenant needs. A mall kiosk that comes with countless benefits – here are nine ways a retail kiosk can boost revenue and build buzz for your brand.

 

#1 Markets merchandise around a season, sale, or holiday

#2 Tests new products or concepts

#3 Enhances customer buying experience through personal interaction

#4 Encourages spontaneous purchase of merchandise

#5 Increases customer base and brand extension

#6 Generates brand exposure and boosts sales

#7 Facilitates the collection of leads, feedback, and loyalty programmes

#8 Cost effective with low overheads

#9 Grow shoppers experience and mall visits

 

A temporary to a permanent retail & shopping kiosk, create unique, memorable 3D experiences that align with the brand’s values – a retail kiosk is a short-term investment for what could be a long-term gain. The newest trend in guerrilla marketing to hit the streets nationwide, a modular retail kiosk has proven to be an effective prize-winning marketing tool that can be strategically placed just about anywhere.

 

Exclusive modern showrooms that bridge the online and offline gap, not only do they have the power to draw attention in crowds, generate brand buzz, create opportunities for marketing, and ultimately, boost higher sales. These sleek, simple, portable, cost effective and interactive marketing superstars are also the perfect avenue to make flash appearances and take any business on the road.

 

Fuelling the retail revolution – with many retailers and malls jumping on board – a retail kiosk is simply a marketing tool. If you’re interested in finding out more about how a retail kiosk can boost your revenue and build your brand, download our Modular Retail Kiosk (MRK) brochure and contact us.

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Six Tips for Starting a Retail Kiosk Business In 2017

kiosk-business-Modular-Retail-Kiosk-Scan-Retail

Modular-Retail-Kiosk

According to research conducted by euromonitor.com, kiosk businesses continue to experience positive growth in South Africa: current value sales in the channel increased by 10% in 2015 to reach R7.4 billion. A kiosk business can offer fantastic business opportunities. Whether you rent or buy your kiosk, you should start with a small and work your way up to a larger, more permanent kiosk. Whatever you choose, ensure your location is in a high-traffic area and has adequate space. Shop around before deciding exactly where to locate your kiosk. If necessary, apply for business loans at your bank or South African government funding and grants.

 

1. Decide what you want to sell

 

Kiosks can accommodate almost any kind of business. Fragrances, food and electronics — especially mobile phones — are some of the most common kiosk businesses. Whatever you choose, try to be versatile and offer variety.

 

2. Figure out how much space you need

 

The product you’re selling will determine not only whether you want a showcase style display or a kiosk, but also the size of the kiosk you need. Check other showcase style display and kiosk businesses either online or in person to get an idea of their sizes. Think about what style is most appropriate for your business.

 

3. Start small – Small showcase style display, with custom elements

 

Try starting out with just a small showcase style display. If your business meets with success, graduate up to a larger kiosk. This way, you’ll be able to negotiate the learning curve that comes with any new business on a smaller scale. This will save you time and money and help you learn how to operate most efficiently. Use this period to iron out any potential problems and streamline your business processes.

 

4. Hire experienced staff

 

Advertise open positions at your kiosk online and in your local newspaper or community bulletin. Look for people with a background in your industry. For instance, if you’re setting up a cell phone accessories kiosk, try to find someone who has worked in a retail store, electronic goods store or sales.

 

5. Get business insurance

 

Like a traditional storefront, kiosks need to be covered appropriately by insurance. You will need to be covered for property damage and depending on what you are selling; you may require further coverage. Meet with your insurance agent to determine what coverage is necessary for your business.

 

6. Scout out potential locations

 

Take a walk around your local shopping malls for spaces that could accommodate a cart or kiosk. Keep an eye out for empty space in malls or unused space near sports arenas, parking lots and public parks. Try to envision how your kiosk or showcase style display might look in each space. Leasing managers are based at most shopping centres and will be able to advise on sizing, availability, restrictions and pricing or talk to other kiosk owners to get a sense of what they’re paying each month in rent.

 

Other considerations

 

Make sure whatever kiosk manufacturer you decide to work with is clear and upfront about all costs associated with your new kiosk. If you request any additional modifications or services, don’t forget to ask for a quote again, so there aren’t any unpleasant surprises. Scan Retail provides potential customers with a free quote form so you can get an estimate of what your ideal solution would cost.

 

Our Modular Retail Kiosk (MRK) is a fully flexible, modular option for in-line retail activities, allowing for multiple configurations to suit your mall space and tenant needs.

 

Scan Retail offers both off-the-shelf and custom-crafted products, including interior signage and branding, retail kiosks, shop fittings, bespoke displays and mobile meeting rooms.

 

For more information, download our Modular Retail Kiosk brochure, or Contact us and we will gladly assist you.

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