Mall Kiosk Business Plan – 9 Things You Have To Include

mall-kiosk-business-planIf you’re a start-up looking to apply for a mall kiosk space in a mall, then you’re going to need a strong and persuasive mall kiosk business plan to prove to mall management’ that your unique, sophisticated and interactive modular mall kiosk will stand out, attract foot-traffic, and provide a unique consumer experience that will keep customers returning.

We know what it takes to get into a high-foot-traffic mall, and we also know how difficult writing a mall kiosk business plan can be. Creating a business plan is one of the most important steps as it serves as your road map for the early years of your business. Follow this mall kiosk business plan from Scan Retail and you’ll end up with winning deck:

  1. Business Overview – If you want to woo mall management, then you need to start with a brilliant pitch and business vision. The purpose of your pitch is to develop a blueprint of your business’s vision and strategy and then use this plan as a guide to develop and grow your business. Your business plan will also be used to align the various elements of your brand to create a consistent and articulate system of sustainable customer satisfaction and profitability.


  1. Management Team – How experienced are you at running a mall kiosk business or any business? Talk about your sales and entrepreneurship experience, as well as your team’s experience. You don’t have to go overboard, just mention a few very brief highlights of each member’s background that relates to the business at hand.


  1. Products and Services – How unique are your products or services? What problems do they solve? Mention your key competitors—but always be humble and nice. Explain what gives you the competitive edge over your competitors.


  1. Market Potential – Are your products and services a growing industry, and what makes your products and services a good fit for this mall? Introduce a problem that is relatable to both your target market and the mall. Statistics can help you support your comments but mention only a couple at best. You want the mall manager to relate to the problem/s or at least understand how it affects their mall. Briefly describe in simple terms how your business has figured out how to alleviate the problem you have mentioned and make sure the mall manager understands that you have a unique approach.


  1. Pricing Strategy – How are you going to pay your rental bill? Discuss your revenue sources as well as your pricing structure, and then talk briefly about how you expect to profit.


  1. Marketing Strategy – Very importantly, how are you going to drive traffic to the mall? Who are your customers, are they male, female, both, or are they, children? If you’re going to create a dynamic advertising and promotional campaign, present your marketing plan in a few short words with specifics. Let mall management know you have a plan for marketing.


  1. Retail Space Requirement – How does the kiosk fit into the mall environment? Can your Kiosk be positioned away from similar in-store businesses?


  1. Sales Forecast – Every business must have a long-term strategy and this is where you should show a clear financial projection with a three-to-five-year forecast. Explain the method you used to arrive at your numbers.


  1. Important Milestones – Show mall management where you are at present, what have you done thus far and how are you are looking to move forward. Present a positive call to action based on what you’ve accomplished to date and what you’ll accomplish in the future.

Being an entrepreneur is one of the most rewarding yet challenging things you can do in your lifetime. It offers the opportunity for incredible achievements, but also great failure, so keep in mind that even though you’re operating out of a mall kiosk, you will deal with the very same challenges as an in-store business. If you’re determined to be successful and have a good service or product-line with a flexible free-standing mall kiosk that is unique, sophisticated, interactive and modular, the money will follow.

You can download a free mall kiosk business plan here and adapt it for your own business. After which Scan Retail can help you secure a mall space and implement disruptive technology which has an enormous impact on the in-store retail industry. Scan Retail will not only get you into a high-foot-traffic mall, but we can customize your mall kiosk to the exact design to suit your products and mall needs. In addition to our standard and customized modular mall kiosks, we also offer excellent finance options and free consultation to help you secure a mall space.

Contact us now to find out how we can help you set up your mall kiosk business.