Ideas to enhance your shopfront display for the month of love
Window Display
Now that your small kiosk business has recovered from the manic Christmas-New-Year’s season, are you ready for the most romantic month of the year? Representing a celebration of love and affection, the month of February offers retailers an opportunity to kick it into high-gear and rocket their sales. But if you don’t have a marketing campaign yet, here are some ideas to enhance your shopfront display… not only on Valentine day but for the whole month of love.
#1 Be a Beacon of Love and Light up your Shop with a Lightbox
Your shopfront display is your brand, and since there are so many marketing rands vying for your customers’ attention, your campaign will need to outshine your competitors. A brilliant way to do this is to light up your shop with a lightbox. A marketing superstar that can be ceiling mounted, wall mounted, freestanding or positioned to fit your mall kiosk best – whether you’re selling books, clothing, tools, fragrances, chocolates or jewellery – LED Fabric Lightbox is an excellent way to be creative.
#2 Put Cupid to Work with a “We Love Our Customers” Promotion
All businesses love their customers (well, most of them anyway), but for customers to believe you care, your efforts must come out of authenticity. Why not show them how much they mean to you by doing something unique this month? Whether you dress an employee as Cupid, offer an exceptional service like gift wrapping, give your customers a free gift with every purchase or hand out candy or chocolates, your customers will never forget how you went out of your way.
#3 Sell Your Brand with a Story
Amidst all the cupid-fuelled chaos, you have to be super creative and authentic to get noticed, and if you want to make your customers fall in love with your brand then sell your brand with a story. Whether it’s Valentine’s Day, Mother’s Day, Easter, Christmas or any other special occasion, many retailers believe cramming their kiosk with loads of items provide choice, but is easy for shoppers to become overwhelmed and leave. Rather keep your shopfront display simply by engaging your customers with a theme that showcases your personal identity. An emotive display that tells a story can generate curiosity appeal to your target market.
#4 Don’t Forget Your Employees
While we know that good shopfront displays increase customer traffic and sales dramatically, it’s important to understand that your shopfront display is not always enough. Behind every successful business, you will always find happy employees who love what they do. Happy employees lead to happy customers! Yes, your customers are much more likely to feel ‘loved’ by your business when your employees do, too. you need to show your appreciation to your employees this month of love.
Your brand is everything, and in today’s competitive marketplace, small business owners need to pull out all the stops. A great place to start is with your shopfront display. While these ideas may be Valentine-centric, with a few tweaks, they can be used for just about any special occasion.
If you’re interested in finding out more about shopfront bespoke displays, don’t hesitate to contact us today.
Image Credits: Pinterest
