According to research conducted by euromonitor.com, kiosk businesses continue to experience positive growth in South Africa: current value sales in the channel increased by 10% in 2015 to reach R7.4 billion. A kiosk business can offer fantastic business opportunities. Whether you rent or buy your kiosk, you should start with a small and work your way up to a larger, more permanent kiosk. Whatever you choose, ensure your location is in a high-traffic area and has adequate space. Shop around before deciding exactly where to locate your kiosk. If necessary, apply for business loans at your bank or South African government funding and grants.
1. Decide what you want to sell
Kiosks can accommodate almost any kind of business. Fragrances, food and electronics — especially mobile phones — are some of the most common kiosk businesses. Whatever you choose, try to be versatile and offer variety.
2. Figure out how much space you need
The product you’re selling will determine not only whether you want a showcase style display or a kiosk, but also the size of the kiosk you need. Check other showcase style display and kiosk businesses either online or in person to get an idea of their sizes. Think about what style is most appropriate for your business.
3. Start small – Small showcase style display, with custom elements
Try starting out with just a small showcase style display. If your business meets with success, graduate up to a larger kiosk. This way, you’ll be able to negotiate the learning curve that comes with any new business on a smaller scale. This will save you time and money and help you learn how to operate most efficiently. Use this period to iron out any potential problems and streamline your business processes.
4. Hire experienced staff
Advertise open positions at your kiosk online and in your local newspaper or community bulletin. Look for people with a background in your industry. For instance, if you’re setting up a cell phone accessories kiosk, try to find someone who has worked in a retail store, electronic goods store or sales.
5. Get business insurance
Like a traditional storefront, kiosks need to be covered appropriately by insurance. You will need to be covered for property damage and depending on what you are selling; you may require further coverage. Meet with your insurance agent to determine what coverage is necessary for your business.
6. Scout out potential locations
Take a walk around your local shopping malls for spaces that could accommodate a cart or kiosk. Keep an eye out for empty space in malls or unused space near sports arenas, parking lots and public parks. Try to envision how your kiosk or showcase style display might look in each space. Leasing managers are based at most shopping centres and will be able to advise on sizing, availability, restrictions and pricing or talk to other kiosk owners to get a sense of what they’re paying each month in rent.
Make sure whatever kiosk manufacturer you decide to work with is clear and upfront about all costs associated with your new kiosk. If you request any additional modifications or services, don’t forget to ask for a quote again, so there aren’t any unpleasant surprises. Scan Retail provides potential customers with a free quote form so you can get an estimate of what your ideal solution would cost.
Our Modular Retail Kiosk (MRK) is a fully flexible, modular option for in-line retail activities, allowing for multiple configurations to suit your mall space and tenant needs.
Scan Retail offers both off-the-shelf and custom-crafted products, including interior signage and branding, retail kiosks, shop fittings, bespoke displays and mobile meeting rooms.
For more information, download our Modular Retail Kiosk brochure, or Contact us and we will gladly assist you.