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Is guerrilla marketing worth trying in your retail strategy?

In a volatile economic climate, where up to 80% of small businesses fail each year according to Moneyweb, companies need a lot more than just a fantastic product, service and online presence to compete with bigger brands and stay alive. They need to think outside of the box, and this is where guerrilla marketing hits the ball right out of the park.

 

When conventional strategies don’t deliver, you send in the guerrillas 

 

Conjuring up images of guerrilla warfare, the word “guerrilla” seems quite ominous and threatening. But, put it next to the word “marketing”, and you’ve got yourself an unusual form of marketing that implements killer strategies to defeat the enemy and get your brand noticed and remembered. In short, guerrilla marketing is all about implementing unique, interesting and creative marketing strategies that rely on time, energy and imagination, rather than a big marketing budget.

 

How to go, guerrilla

 

Because the primary goal behind guerrilla marketing is to take people by surprise, make a great impression, create social buzz and boost revenue, to go, guerrilla you need to be bold, be assertive and not be afraid to take risks. That’s right. If you want to move up the food chain and get your name out on the streets, you have to be fearless.

 

Thriving on original thinking and creativity, where imagination and ingenuity beat out big budgets, guerrilla marketing is all about taking a traditional marketing form that people are accustomed to and turning it on its head, and out-store and in-store poster stands are an excellent example of this.

 

Working best in urban spaces with prevalent foot traffic, or dense, slow-moving automobile traffic, by creating an unexpected, whimsical or beautiful change to an area with a captivating bespoke displays stands; you can effectively gain the attention and “own” the eyes of passers-by’s. But remember, for your guerrilla marketing campaign to be effective, it has to be humorous, shocking or mysterious. The more creative and unorthodox, the more compelling and memorable it will be!

 

The benefits

 

Crucial to the success of any business, especially new and smaller brands that can’t compete with bigger budgets, guerrilla marketing is a niche, risky, disruptive and mesmerising marketing strategy that has gained traction with organisations of all shapes and sizes.

 

A fun, innovative and exciting form of marketing for those who want to bootstrap their business without breaking the bank, not only is guerrilla marketing often inexpensive, but it can be far more memorable than traditional marketing. Last but not least, guerrilla marketing works. If you do your research, plan your campaign and stick with it, you will end up gaining the attention your brand deserves? – not sure great marketing = with a better and more profitable business.

 

So, where do you start?

 

If you’re a small business ready to go wild on your on your competition and grow your sales, then the team at Scan Retail can assist you. We bring brands to life. Allow us to help you stretch your imagination and save your business with our bespoke in-store and out-store retail displays and shopping kiosks stands.

 

Here’s a showcase of some amazing examples of guerilla marketing

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Patricia Cornwell

guerrilla marketing-example-scanretail

2012 Movie Advertisement

2012 Movie Advertisement

guerrilla marketing-example-scanretail

Go Back To Pompeii

guerrilla marketing-example-scanretail

Alfa Romeo

guerrilla marketing-example-scanretail

Nivea Bench

guerrilla marketing-example-scanretail

Kleenex

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Nikon Guerilla Marketing Campaign

Image Credits: creativeguerrillamarketing

Ideas to enhance your shopfront display for the month of love

shopfront display-scan retail

Window Display

Now that your small kiosk business has recovered from the manic Christmas-New-Year’s season, are you ready for the most romantic month of the year? Representing a celebration of love and affection, the month of February offers retailers an opportunity to kick it into high-gear and rocket their sales. But if you don’t have a marketing campaign yet, here are some ideas to enhance your shopfront display… not only on Valentine day but for the whole month of love.

 

#1 Be a Beacon of Love and Light up your Shop with a Lightbox

 Your shopfront display is your brand, and since there are so many marketing rands vying for your customers’ attention, your campaign will need to outshine your competitors. A brilliant way to do this is to light up your shop with a lightbox.  A marketing superstar that can be ceiling mounted, wall mounted, freestanding or positioned to fit your mall kiosk best – whether you’re selling books, clothing, tools, fragrances, chocolates or jewellery – LED Fabric Lightbox is an excellent way to be creative.

 

#2 Put Cupid to Work with a “We Love Our Customers” Promotion

 All businesses love their customers (well, most of them anyway), but for customers to believe you care, your efforts must come out of authenticity. Why not show them how much they mean to you by doing something unique this month? Whether you dress an employee as Cupid, offer an exceptional service like gift wrapping, give your customers a free gift with every purchase or hand out candy or chocolates, your customers will never forget how you went out of your way.

 

#3 Sell Your Brand with a Story

Amidst all the cupid-fuelled chaos, you have to be super creative and authentic to get noticed, and if you want to make your customers fall in love with your brand then sell your brand with a story. Whether it’s Valentine’s Day, Mother’s Day, Easter, Christmas or any other special occasion, many retailers believe cramming their kiosk with loads of items provide choice, but is easy for shoppers to become overwhelmed and leave. Rather keep your shopfront display simply by engaging your customers with a theme that showcases your personal identity. An emotive display that tells a story can generate curiosity appeal to your target market.

 

#4 Don’t Forget Your Employees

While we know that good shopfront displays increase customer traffic and sales dramatically, it’s important to understand that your shopfront display is not always enough. Behind every successful business, you will always find happy employees who love what they do. Happy employees lead to happy customers! Yes, your customers are much more likely to feel ‘loved’ by your business when your employees do, too. you need to show your appreciation to your employees this month of love.

Your brand is everything, and in today’s competitive marketplace, small business owners need to pull out all the stops. A great place to start is with your shopfront display. While these ideas may be Valentine-centric, with a few tweaks, they can be used for just about any special occasion.

If you’re interested in finding out more about shopfront bespoke displays, don’t hesitate to contact us today.

Image Credits: Pinterest